- Posted by: Unika
- Category: Augmented Reality, Business, Digital Marketing, ecommerce, Internet, SEO / Social Media, Technology, Virtual Reality
Virtual Reality Going to Change the Game of Online Marketing
Lets discuss about How Virtual Reality Going to Change the Game of Online Marketing. You can see virtual reality posts everywhere. Samsung,facebook,google everyone goes in to virtual reality race. As so much companies spend a billion dollar in involving people in this space.
Although Virtual Reality is not a new thing in market, but the way it’s being used or can be used for digital marketing purposes can be a revolution. VR allows society to experience a product, theme or situation without direct physical effects. VR methods in combination with digital marketing strategies can be the game changer of marketing for your brand.
Its demand is growing day by day not only in the entertainment or gaming industry, but also companies are adopting it to market their brand and product with a new dimension.
VR Converging Physical Experience with Virtual World
By some estimates, sales of VR headsets could surpass half a billion in sales by 2025. As big companies like Google and Sony continue to endorse their offerings, VR will increasingly penetrate the mainstream. With the growing awareness, digital marketers will explore & implement unique strategies & opportunities for promoting brands & products through this new technology.
VR Experience is More Appealing than Banner Ads or Video
Inexpensive headsets such as Google Cardboard play nicely with most smartphones, making it easy to provide a fun and inspiring brand experience through VR. As an example it offers virtual tours of the farms where you source your coffee beans or an immersive experience of how your workers handcraft your products is far more compelling than banner ads and even videos.
Distinguishing Your Brand
Distinguishing your brand through VR provides a huge competitive advantage, particularly as the technology becomes more popular. Digital Marketers who are working on this platform now have the room to test and innovate new tactics before VR explodes. When it does, their brands will be at the forefront of the field.
You know the Red Bull,the crazy company,that does all the stunts like skydiving, jumps from outer space,back down to the earth,make really amazing videos. What will be happens watching this videos. In youtube you can be instructed, you can experience the same thing from jumping out the outer space. How then can do this? By using virtual reality. That’s how companies include virtual reality into their marketing.
Another side, in e-commerce website,there are lots of products. What could you do to see the products?That can be happening using virtual reality. You can be able to go there, look at the products, feel them, can touch them, you may feel the same sensation that is in real life. That’s how virtual reality is going to effect on online marketing. In essence you can get real life experience and shown to you online.
That’s how in your home you can experience skydiving, over the web. That’s why companies are investing billion dollars into it,to grow their business.
How VR in Digital Marketing Works
VR in digital marketing enables companies & digital marketers to provide a bridge between experience and action. Six Flags the theme park titan offers consumers an option to virtually ride its tallest roller coaster, which inspires them to visit the nearest Six Flag park. The digital thrill is not the same as the real time experience, but it’s good enough to intrigue them to pursue the real thing.
But VR’s use isn’t limited to currently existing products. Let’s say you’re developing a new marquee offering and you want to drum up excitement before it’s launched. VR marketing will provide you an opportunity to take customers along on the journey, inviting them to watch the story unfold from inception to final design. Not only will they be eager to get their hands on the finished product, but they can also provide valuable feedback throughout the production process.
Above all Virtual Reality changes the dynamic between brands and consumers. Digital Ads & banners can make customers uncomfortable & force them to deploy ad blockers or click out of ads as quickly as possible. But in VR people will seek for VR brand experiences. Imagine how your engagement numbers would look if you had prospects coming to you instead of you having to go to them.
Some Important Points to Look After for Digital Marketing Using VR
1. Craft Your Product Experiences with VR
The best way to persuade someone that you have the best product is to let her try it out. But with people increasingly preferring online shopping to in-store experiences, getting them to your brick-and-mortar location can be a tough sell. VR can help.
Volvo began offering VR test drives for its XC90 SUV ” https://www.youtube.com/watch?v=Wuln2bJkp1k “, allowing would-be customers to feel what it would be like to drive the luxury vehicle through scenic landscapes. That’s a far more compelling experience than hearing a salesperson on about the car’s list of benefits.
Once you’ve got customers through the door, VR experiences entice them back. In Sweden, McDonald’s Happy Meal boxes can be used as Google Cardboard headsets so kids can play a VR skiing game after they’re done eating. Such touches link brands with excitement, wonder, and personalization in the minds of consumers.
2. Educate your Audience about Your Brand & Product & Provide Them the VR Experience
People crave connection to the companies from which they buy. Foster those bonds by showing them what happens under the hood. Use VR to showcase how your products are made, who is behind them, and the care and thought that goes into each aspect.
VR is also a great way to put people in the buying mindset. When someone is skittish about an offer because she doesn’t know whether she’ll enjoy or get use from it, VR can provide her with tangible information.
One of the most effective implementation of VR in marketing can be in Tourism Industry. It can take their marketing into a new level with higher conversion.
As an example Marriott ran with this concept by developing “teleportation” booths that transport potential customers to exotic locations ” https://www.youtube.com/watch?v=_X4fLhRZTzc “. After stepping inside the teleport booth, users feel the sensation of warm, tropical breezes and the relaxation of being on a beach. After this experience its hard to resist for a booking.
3. Implement VR into Retail Industry
Retail Industry is also can revolutionise their marketing & selling with the help of VR experience to their customers. Retailers will have the opportunity to take customers beyond the showroom and into an entire virtual world built around their brands with VR implementation. Whether you’re selling clothes, cars, or eyeglasses, you can create an exciting & intriguing experience which will make them inclined towards your product.
Merrell already did just this in its Trailscape VR marketing campaign. Shoppers slipped on an Oculus VR headset and were able to explore a mountainous landscape right in the store.
4. VR Content Creation & Management with Real Time Data collection
The most important thing for Digital Marketing using VR technology is to create VR contents for product or brand on a regular basis. Also you need to create an App for product or brand from where the customers can access your VR contents.
Real Time Data Collection is also very important to strategies you VR Digital Marketing plans. VR in Marketing is a new concept, so you need to give focus to collect real time data & conduct surveys to get an idea about user experience, user reaction to VR content, user behavioural pattern etc.
5. Facilitate Relationships & Customer Engagement
You need to take advantage of customers’ smartphones by offering new VR content on a regular basis. As long as your audience members have headsets, they should be able to log in to your app and explore new products all the time.
customer engagement with VR experiences make people excited to interact with your company, which makes them more inclined to buy from you. When you have an enthusiastic and engaged audience, you unlock incredible potential for new ways to interact with consumers.
In present scenario Virtual Reality is gaining popularity day by day and it will continue to grow during the next several years. It will change the dimension in the digital marketing field. Companies and Digital Marketers need to adapt fast with the technology. So they can strategies and create truly innovative campaigns for their customers.