Web Development
Company in Kolkata

We start with a structured discovery call to understand your business model, target customer, competitors, and what "success" looks like for this project - more leads, more sales, or simply a credible online presence. This stage surfaces the constraints (budget, timeline, existing brand assets) that shape every decision after it.

We study three to five direct competitors, review the search terms your customers actually use, and audit any existing website's analytics for what's already working or losing visitors. For e-commerce and multi-service sites, this includes an early keyword map so the site is planned around real search demand, not guesswork.

Findings from discovery and research get turned into a sitemap, a content plan per page, the tech stack (WordPress, Laravel, or React/Next.js, depending on what the project needs), and a milestone timeline. This is the document you sign off on before any design work begins - so scope stays fixed and timelines stay realistic.

Before a single screen is styled, we map the user flow - how a visitor moves from landing on a page to filling a form, adding to cart, or calling you. We plan information hierarchy, navigation logic, and friction points (long forms, unclear CTAs) so the site is built to convert, not just to look good.

We lay out every page in low-fidelity greyscale - no colour, no branding - so layout and content placement can be agreed on before time is spent on visual design. It's far cheaper to move a section here than to redesign a finished, styled page later, and you review this before we touch a design tool.

Wireframes are turned into full visual designs - your colours, typography, imagery, and brand tone applied across every page. We design in Figma so you can comment directly on specific elements, and every screen is approved by you before development starts, not after.

For projects with custom interactions, multi-step forms, or app-like features, we build a clickable prototype so you can navigate the site as a real visitor would - before any code is written. This catches usability issues that are invisible in static designs, like a confusing checkout step or an unclear menu.

Approved designs are built into clean, semantic code - WordPress, Laravel/PHP, or React/Next.js depending on the approved stack. Every project lives in Git from day one, work is peer-reviewed before merging, and you get a weekly progress update with a staging link so you can see real, working pages, not just a status report.

Every build runs through a fixed 40-point checklist: forms submit correctly, links resolve, layouts hold up across Chrome, Firefox, Safari, and Edge, and pages render correctly on real Android and iOS devices - not just a resized browser window. Bugs found here are logged, fixed, and re-tested before moving forward.

Before launch, we check against the OWASP Top 10 risks - things like SQL injection, cross-site scripting, and insecure form handling - enforce SSL, lock down admin logins, and run a malware scan on the finished build. This is included by default on every project, not sold back to you as an add-on after launch.

Images are compressed and served in modern formats, CSS/JS is minified and lazy-loaded where possible, and caching is configured at the server level. We test against Google PageSpeed Insights and Core Web Vitals, and don't consider a build launch-ready until it consistently scores 90 or above.

Every page ships with proper title tags, meta descriptions, header structure, and schema markup relevant to your business (LocalBusiness, Service, Product, or FAQ schema). We submit the sitemap to Google Search Console and connect analytics before handover, so the site is measurable and indexable from day one - not something bolted on later.

Domain, hosting, SSL certificates, and DNS records are configured end to end. We schedule launches for low-traffic hours where possible and stay on call through go-live, so if anything unexpected turns up - a DNS propagation delay, a third-party integration hiccup - it's handled immediately.

After launch, uptime and error monitoring run continuously in the background. If the site goes down, throws a server error, or an SSL certificate is about to expire, we're alerted automatically - often before you'd notice anything was wrong.

We stay on after handover. Maintenance plans cover plugin and core updates, backups, security patches, and small content edits, with a 4-hour first-response SLA logged through a ticketing system - so a broken form or an outdated price gets fixed the same day, not whenever someone finds time.